Do You Know How Google AdWords

Can Grow Your Business?

 

Whether or not you are currently using advertising as one of

your marketing strategies, I want to share a fabulous way to

make the most of the money you do invest in advertising.

 

You probably know Google as a popular search engine that is

used to find all kinds of information.  They have more than 80

million unique visitors per month, could some of them be

interested in what your business has to offer?

 

In addition to information that appears on the left of the page

when you do a search in Google, there are also ads on the right

side.  Go to your internet browser right now and type in some

key words related to your business to see what I mean.  In the

right column you’ll see ads listed under ‘Sponsored Links’ –

these are Google AdWords.  Imagine having an ad for your

business here.

 

Here is an example of just one of my ads on Google AdWords:

 

Coach for Business Owners

Grab Your Free Monthly Profit Tips

+ Bonus Report & Grow Your Business

www.fireflycoaching.com

 

What do you currently spend to attract one new client?  Look at

each of your marketing strategies and divide the amount of

money you have invested by the number of new clients you have

attracted to find out.  What would you be willing to spend to

attract one new client?  What would it be worth to you to be

able to know the most cost effective way to attract clients?

 

Reasons to use Google AdWords:

 

1. You only pay when someone finds your business and they click

on the link in your ad.

 

2. It is a breakthrough way to test similar ads to see which

one attracts the most interest.  Maybe people want ‘fast’ over

‘easy’ or perhaps they prefer the ‘best’ over the ‘cheapest.’

 

3. It is a way for prospective new clients from all over the

world to find your business.  You can choose, per country,

where you want your ads to appear.  You can also choose

languages.

 

4. It is a smaller investment (you determine how much you

spend) than traditional advertising and in many cases much more

effective. 

 

5. The ad performance measurement system and all of the reports

that are available are amazing and don’t require you to do any

calculations (great for those of you who despise math and

statistics).

 

Are you convinced?  If so, go to http://www.google.com and

click on the link on the lower left side that says ‘Advertising

Programs’ then click on ‘Google AdWords’ and once on this page

click the ‘Help’ link in the upper right hand corner.  If you

click on ‘Demos and Guides’ at the top of the help page you can

watch and listen to a demo that will show you the entire

process. 

 

Getting started will take some time and it will pay off.  Once

you get the hang of it you’ll be able to create new ads in

minutes.  What do you have to lose?  You control how much you

invest so there are no surprises.  You will find out which ads

work the best and in the meantime may attract new clients from

around the globe.

 

So schedule a block of time in the coming days to sit down and

find out how you can use Google AdWords to grow your business.

 

© Stephanie Ward 2006

 

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